(DOWNLOAD) "Environmental Design and New Product Development As Branding." by Annals of DAAAM & Proceedings " Book PDF Kindle ePub Free

April 06, 2021

eBook details

Title: Environmental Design and New Product Development As Branding.
Author : Annals of DAAAM & Proceedings
Release Date : January 01, 2005
Genre: Engineering,Books,Professional & Technical,
Pages : * pages
Size : 160 KB

Description

Abstract: Intellectual property is the area of law * that enables designers, innovators and other creative people to protect and exploit their work and to prevent misappropriation by others. It is concerned with the legal protection of 'the good idea'. Failure to obtain such protection can have serious economic and operational consequences. Intellectual property protection consists in granting exclusivity to the rights holder in relation to protected property. This can then be exercised to prevent third parties from copying, manufacturing or adopting features of the relevant designs or technology. Conversely, failure to obtain protection can leave materials vulnerable to these types of unauthorised acts, and the designer or innovator unable to prevent such use or claim any payment for it. Keywords: design, product, development, branding